A sales office in France
Carlos Abboud begins representing Argentine and Brazilian citrus juice producers across Europe.
About us
Newbell is an international trading company specialized in fruit juices, juice concentrates, purees, pulp cells and essential oils since 1997.
Our story
Built on trust, grown across generations.
Newbell Trade was founded by Carlos Abboud, an Argentine-born entrepreneur. He started his activity in the 1980s with a sales office in France, representing Argentine and Brazilian citrus juice producers.
In 1997 he founded Newbell, based in Uruguay. Since then, Newbell has successfully embraced its mission of being a reliable source of citrus products from the main origins to the world.
From the beginning of this journey, Newbell was built on pillars of unequivocal values: reliability and confidence, efficiency and flexibility, authenticity and sustainability.
Newbell is founded
The company is established in Montevideo, Uruguay, as an independent international trading house.
A global sourcing network
A continuous stock of products and suppliers in strategic origins lets us serve clients year-round across five continents.
Our values
The pillars behind every shipment.
Reliability & confidence
A dependable partner that delivers what it promises, season after season.
Efficiency & flexibility
Agile sourcing and logistics adapted to each client’s specific requirements.
Authenticity & sustainability
Genuine products from responsible origins, with full traceability.
Our team
The people behind Newbell.
Carlos Abboud
Founder · Director