Newbell Trade was founded by Carlos Abboud, an Argentine-born entrepreneur. He started his activity forty years ago with a sales office in France representing Argentine and Brazilian citrus juice producers.
In 1997 he founded Newbell based in Uruguay. Since then Newbell has successfully embraced its mission of being a reliable source of citrus products from the main origins to the world.
From the beginning of this journey, Newbell was built on pillars of unequivocal values: reliability and confidence, efficiency and flexibility, authenticity and sustainability.